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About Lifetouch 

The Lifetouch story began in 1936 when two young entrepreneurs, Bruce Reinecker and Eldon Rothgeb, made plans to bring “School Photography of Distinction” to one-room schoolhouses throughout rural Minnesota. Sharing a tiny apartment, a cramped office space, and a dream, the two hopeful and ambitious young men poured their skills and talents into their company, which they named National School Studios. A little more than a decade after it’s founding, National School Studios had become the largest school photography firm in the country.

Today, under the leadership of chairman and CEO, Paul Harmel, Lifetouch has operations in all 50 states and Canada. The subsidiaries Lifetouch National School Studios; Lifetouch Portrait Studios; Lifetouch Church Directories; and Lifetouch Media Productions continue to serve the needs of people of all ages creating “memories for a lifetime".

In 1978, Reinecker demonstrated his commitment to Lifetouch when he transferred 100 percent of the company’s ownership to its employees.  The Lifetouch Employee Stock Ownership Plan (ESOP) has provided many Lifetouch employees with financial rewards unimaginable in most companies. The ESOP unites the Lifetouch family with a sense of purpose, providing incentive for performing the highest-quality work while providing funds for retirement.

Lifetouch Founding Fathers
Founding Fathers
Reinecker & Rothgeb 1939

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Nicolas Legero
stands outside
the  Lifetouch
in Eden Prairie,